Crush mode : Une marque de chaussures genderless

Moulés sur les pieds du mannequin gender neutral –qui se dit n’appartenant à aucun sexe- Oslo Grace, la marque de chaussures de luxe de Francesco Russo élabore des paires qui échappent au clivage esthétiques entre les sexes.

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Des modèles de chaussures qui vont des mocassins classiques jusqu’aux escarpins de plus de dix centimètres

Parce que les pieds n’ont jamais eu de sexe, Francesco Russo, dont la marque rend folle Victoria Beckham, comme on peut le lire dans les colonnes de I-D US, ce cordelier américain conçoit des modèles qui varient de la simple paire d’escarpins aux chaussures à talons, dans des pointures qui oscillent entre le 35 et le 45. Et c’est le mannequin Oslo Grace, qui défile aussi bien pour Gucci que Moschino, lors des fashion weeks hommes et femmes, qui est l’ambassadeur de sa dernière collection capsule.

Une révolution dans l’univers des chaussures ?

Parce qu’on est TOUS des adeptes de jolies chaussures –quoi de mieux pour pimper une tenue, nous diriez-vous-, Francesco Russo n’interprète pas sa démarche comme étant politique ou polémique mais c’est plutôt « une réponse aux mutations que connaissent les sociétés modernes », comme il l’a dit lors d’une interview pour le Vogue américain.

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A-Gender. Now available #francescorusso #8ruedevalois From size 35 to 45 Model: Oslo Grace @oslograce Photographed by Johan Sandberg @studiojohansandberg Gender has nothing to do with shared norms or imposed stereotypes. Gender is an individually constructed notion that follows personal rules. Acknowledging this simple, self-evident truth I have decided to launch  an A-Gender line: a selection of what would be traditionally labelled as men’s and women’s styles available in sizes from 35 to 45. The line up features two of Russo’s iconic hi-heel styles, a pair of seamless lace-ups and Chelsea boots, a pair of tasseled loafers. Shade hand finished calf is the virtuoso trait that characterizes the concise offer, meant to grow over the years. A-Gender will be launched in store for immediate availability on September 24. In envisioning the A-Gender line, I simply registered a matter of fact, and acted accordingly. Provocation is not even an option. The project stems from the awareness of the world we live in as humans.

Une publication partagée par Francesco Russo (@francescorusso_official) le

 

Voir cette publication sur Instagram

 

A-Gender. Now available #francescorusso #8ruedevalois From size 35 to 45 Model: Oslo Grace @oslograce Photographed by Johan Sandberg @studiojohansandberg Gender has nothing to do with shared norms or imposed stereotypes. Gender is an individually constructed notion that follows personal rules. Acknowledging this simple, self-evident truth I have decided to launch  an A-Gender line: a selection of what would be traditionally labelled as men’s and women’s styles available in sizes from 35 to 45. The line up features two of Russo’s iconic hi-heel styles, a pair of seamless lace-ups and Chelsea boots, a pair of tasseled loafers. Shade hand finished calf is the virtuoso trait that characterizes the concise offer, meant to grow over the years. A-Gender will be launched in store for immediate availability on September 24. In envisioning the A-Gender line, I simply registered a matter of fact, and acted accordingly. Provocation is not even an option. The project stems from the awareness of the world we live in as humans.

Une publication partagée par Francesco Russo (@francescorusso_official) le

 

Voir cette publication sur Instagram

 

A-Gender. Now available #francescorusso #8ruedevalois From size 35 to 45 Model: Oslo Grace @oslograce Photographed by Johan Sandberg @studiojohansandberg Gender has nothing to do with shared norms or imposed stereotypes. Gender is an individually constructed notion that follows personal rules. Acknowledging this simple, self-evident truth I have decided to launch  an A-Gender line: a selection of what would be traditionally labelled as men’s and women’s styles available in sizes from 35 to 45. The line up features two of Russo’s iconic hi-heel styles, a pair of seamless lace-ups and Chelsea boots, a pair of tasseled loafers. Shade hand finished calf is the virtuoso trait that characterizes the concise offer, meant to grow over the years. A-Gender will be launched in store for immediate availability on September 24. In envisioning the A-Gender line, I simply registered a matter of fact, and acted accordingly. Provocation is not even an option. The project stems from the awareness of the world we live in as humans.

Une publication partagée par Francesco Russo (@francescorusso_official) le

 

Voir cette publication sur Instagram

 

A-Gender. Now available #francescorusso #8ruedevalois From size 35 to 45 Model: Oslo Grace @oslograce Photographed by Johan Sandberg @studiojohansandberg Gender has nothing to do with shared norms or imposed stereotypes. Gender is an individually constructed notion that follows personal rules. Acknowledging this simple, self-evident truth I have decided to launch  an A-Gender line: a selection of what would be traditionally labelled as men’s and women’s styles available in sizes from 35 to 45. The line up features two of Russo’s iconic hi-heel styles, a pair of seamless lace-ups and Chelsea boots, a pair of tasseled loafers. Shade hand finished calf is the virtuoso trait that characterizes the concise offer, meant to grow over the years. A-Gender will be launched in store for immediate availability on September 24. In envisioning the A-Gender line, I simply registered a matter of fact, and acted accordingly. Provocation is not even an option. The project stems from the awareness of the world we live in as humans.

Une publication partagée par Francesco Russo (@francescorusso_official) le

 

Voir cette publication sur Instagram

 

A-Gender. Now available #francescorusso #8ruedevalois From size 35 to 45 Model: Oslo Grace Photographed by Johan Sandberg Gender has nothing to do with shared norms or imposed stereotypes. Gender is an individually constructed notion that follows personal rules. Acknowledging this simple, self-evident truth I have decided to launch  an A-Gender line: a selection of what would be traditionally labelled as men’s and women’s styles available in sizes from 35 to 45. The line up features two of Russo’s iconic hi-heel styles, a pair of seamless lace-ups and Chelsea boots, a pair of tasseled loafers. Shade hand finished calf is the virtuoso trait that characterises the concise offer, meant to grow over the years. A-Gender will be launched in store for immediate availability on September 25. In envisioning the A-Gender line, I simply registered a matter of fact, and acted accordingly. Provocation is not even an option. The project stems from the awareness of the world we live in as humans. @oslograce @studiojohansandberg

Une publication partagée par Francesco Russo (@francescorusso_official) le